Farida Afridi was shot dead in cold blood for the crime of being a decent, caring human being. As the executive director of the human rights NGO, Sawera, Afridi was working in Fata performing the most thankless of jobs: trying to improve the plight of women in an area where many people have never even considered the concept of women’s rights. For that, she had to pay the ultimate price as she was killed by armed gunmen, most likely members of the Taliban, as she drove from her home in Hayatabad, Peshawar to Jamrud in Khyber Agency. Apart from taking away a valuable activist, the militants, through their brutality, will also ensure that there is a chilling effect as fewer NGOs and women will be willing to risk working in an area that needs their efforts the most.