This article highlights the work Participatory Development Initiatives [PDI] to raise awareness about the second phase of the land redistribution programme of the Government of Sindh. PDI who has already been engaged in the awareness and advocacy in the first phase of land distribution, has formed teams to launch a massive campaign in different districts of Sindh to ensure that the poorest of poor women are well informed about the program and are able to fill and submit their application forms for receiving government land.